Unlikely Brands To Use Gamification
In this free 45-minute webinar, we will take a look at how marketing tactics have evolved for 'traditional' brands in the luxury goods, banking, insurance, travel, and B2B industries. We will also look at a few examples of companies in 'old' industries and how they have embraced gamification to activate their audiences.
We are joined by Pernille Plambech Franck, Senior Marketing Coordinator at Grundfos, a global pump manufacturer, who will highlight why and how Grundfos has experimented with gamification to engage their installer audiences.
Here's our agenda for this webinar:
• From Traditional to Digital: How companies in 'old' industries have progressed from traditional to digital marketing tactics
• Gamification in B2B Marketing: Grundfos game campaigns
• Unlikely brands to use gamification tactics
Nils has been working in digital B2B marketing for 10+ years, previously at Google and Trustpilot.
Pernille is a Marketing Coordinator at Grundfos and responsible for coordinating gamification campaigns at Grundfos.
Mads Ejsing is the Product Specialist at LeadFamly. Mads is an expert when it comes to developing high-performance gamification campaigns.