In this free 45-minute webinar, we will cover how an educational philosophy, Backward Design, can help marketers better understand the connection between their KPIs and their campaigns.
We are joined by Jakob Belmann and Alex Lange from LEGOLAND. They will share their learnings and successes from last year's Christmas Advent Calendar, how they are designing their 2019 Christmas Advent Calendar, and insights into a beta gamification project they are running at their parks.
Lastly, we’ll share inspiration and ideas that can be used in your campaign this year.
Here's our agenda for this webinar:
• Starting with the end in mind: how to plan your holiday campaign
• Gamifying Christmas campaigns at LEGOLAND
• Inspiration for this year's campaign
Phoebe is a Campaign Specialist at LeadFamly and helps customers design and execute effective marketing
Mads Ejsing is the Product Specialist at LeadFamly. Mads is an expert when it comes to developing high-performance gamification campaigns.