A person’s experiences or interaction(s) with a business can be thought out or accidental. When a marketing department thinks through the interaction and the steps after, he or she can plan the emails that are received, what kind of ads to retarget them, and the kind of content to create. These all lead to how your audience sees your brand.
Ready to read about gamification as a form of content and the impact it can have on your marketing? We also cover how to gamify your awareness building, activation, acquisition, and retention.